Bloomberg explains:
Jordan's Furniture, a Taunton, Massachusetts-based chain owned by billionaire Warren Buffett's Berkshire Hathaway Inc., estimates that many customers will receive free sofas, tables or beds if the Red Sox win two more games to claim Major League Baseball's championship. Boston leads the best-of-seven series 2-0 against the Colorado Rockies heading into Game 3 tomorrow in Denver.Great idea, but it would never work in Florida. Here, the insurance companies would send out adjusters to deny the refund claims. And after years of litigation the Florida Supreme Court would rule that the Boston Red Sox didn't really 'win' the the World Series; the Colorado Rockies 'lost' it.
"We had some customers spend over $100,000 for a whole house full of furniture to get in on the deal,'' Eliot Tatelman, Jordan's chief executive officer, said in a telephone interview.
The furniture giveaway is part of a "Monster Deal" that the company, which is in its first year of a promotional agreement with the team, set up before the start of spring training.
Consumers who bought a dining room table, sofa or bed at Jordan's between March 7 and April 16 will receive a rebate of the purchase price. The company, which has an insurance policy to cover the costs of the promotion, wouldn't disclose the value of the merchandise bought during the five-week period, or details of the insurance policy.
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