Obama TV Ratings

Nielsen overnight ratings for the top 56 local TV markets measured last night's audience for the Obama campaign's 30-minute commercial at 21.7 percent of all households. The ad “outperformed the usual programming in the time period,” according to Hollywood Reporter. In the large Florida market of West Palm Beach/Ft. Pierce viewership was a very high 28 percent.

Dept. of Amplification

10-30 pm

Late afternoon Nielsen ratings, which fine-tune the overnight viewership, calculate 33.5 million people watched the Obama TV special.